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Following Local Acquisitions, Fab Launches Full-Blown European Site Out Of Berlin September 24, 2012

Posted by artervalentino in Home.


Last week online commerce and design powerhouse Fab was admitting, with some irony, that the design of its user experience had not been great, given that it required users to log-in before viewing items. With that requirement dumped, the stage is set for its next move: a full blown assault on the European market following its acquisition this year of Germany player Casacanda and most recently Llustre in the UK. The new ‘Fab Europe’ site opens today.

Thus, through acquisition and slicing off existing members in the region, Fab now claims it has 2 million members in Europe, who will now be able to browse a fully-targeted European site. The Europe team is also now on pace, says the company, to represent 30% of around $150M total. It also boasts almost 200 staff. In Germany at least, they will be up against the Samwer/Rocket Internet clone Westwing.de.

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